STONY BROOK, N.Y. – Today, Stony Brook Athletics announced a partnership with FanWord and its storytelling product, FanWord Stories, to help Stony Brook student-athletes tell their stories and build their brands. Stony Brook becomes the first CAA institution to partner with FanWord.
 
FanWord is one of the leading storytelling and brand development companies in the NIL industry, specializing in helping student-athletes build, grow, and monetize their personal brands.
 
FanWord's storytelling product, FanWord Stories, focuses on producing authentic athlete features for athletic departments all over the country, including schools like Alabama, Nebraska, Oklahoma, and Memphis.
 
"Storytelling has always been a part of our department's DNA and we are excited to announce our partnership with FanWord to elevate the voices of our student-athletes," said Stony Brook Director of Athletics Shawn Heilbron. "Providing our student-athletes with a platform to share their stories in an authentic way will allow them to have deeper connections with our Long Island community and beyond."
 
All stories will be a part of a new feature series called "Seawolves Stories" – a campaign dedicated to connecting Stony Brook's fans and student-athletes on a more personal level.
 
"We're excited to partner with Stony Brook and get this partnership off the ground," said Christopher Aumueller, CEO of FanWord. "Stony Brook cares about empowering their athletes and giving them a platform and a voice to share their stories, and we're grateful to partner with them on this innovative project."
 
The first stories will be posted soon and can be found on stories.stonybrookathletics.com.
Follow Stony Brook on social media to stay up to date with the latest Seawolves Stories.
 
About Stony Brook Athletics:
Stony Brook University's Athletics Department sponsors 18 varsity intercollegiate athletic programs that compete at the NCAA Division I level. Their world-class facilities include the 12,300-seat Kenneth P. LaValle Stadium, and a sports complex housing the 4,000-seat Island Federal Arena, which opened in the Fall of 2014. All of Stony Brook's men's and women's programs offer athletic scholarships. For more information about the Stony Brook Seawolves, visit stonybrookathletics.com.
 
About FanWord:
FanWord is a storytelling and brand development company for the college sports and NIL industry that works with more than 50 athletic organizations across the country. To learn more about FanWord's storytelling product, FanWord Stories, click here.