STONY BROOK, N.Y. – Stony Brook Athletics has announced a partnership with Influxer to provide its student-athletes the opportunity to monetize their name, image, and likeness (NIL) through personalized merchandise. 
 
Influxer is an officially licensed vendor, creating co-branded apparel customized with players' names and numbers. Through this partnership, Influxer will provide education and training on marketing, entrepreneurship, and personal branding. All lines of merch will be sold via Influxer's platform, influxermerch.com.
 
"Our ongoing objective is to be extremely proactive in creating NIL opportunities for all Stony Brook student-athletes. This partnership with Influxer creates a vehicle for our student-athletes to showcase their personal brand in a unique and innovative fashion," said Stony Brook Director of Athletics Shawn Heilbron. 
 
Every Stony Brook student-athlete will be able to take advantage of the opportunity to have their own webpage that showcases their personalized gear available for purchase. The Influxer team will manage all fulfillment and customer service, while collaborating directly with Stony Brook student-athletes on creative elements, product creation, design, and marketing.
 
Keith Miller, Influxer Vice President added, "Influxer is excited about this partnership with the Seawolves to bring a great NIL opportunity that benefits everyone. Debbie DeJong and the administration have been extremely diligent in not only emphasizing the end product of the opportunity but also recognizing the business experience the process brings to student-athlete development."
 
For an inside look at the Seawolves, be sure to follow Stony Brook Athletics on social media: Facebook, X, and Instagram.